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How to Use #Hashtags to Improve Your Social Media Marketing
A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture...
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LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write...
Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business. On your LinkedIn home page, you have the...
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Tips for Your Business from Social Media Day Conference
Whew! What a week…I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic...
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Is Your Business Ready For Mobile?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media,...
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6 Lessons I learned from Seth Godin at SmartHustle Conference
Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am! He is such an energizing speaker, with a great sense of...
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2018 strategy and plan?…nah…no time…
Yes, it’s that wonderful (but quite stressful and very busy) time of the year again. It’s magical. There such a good holiday feeling in the air. Who has got the time to think about – let alone put...
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Hello 2018!
ezgif.com-gif-to-mp4-2 2018 is here! Some thoughts from me… No one can deny 2017 was a challenging year. Whew! Trump’s first year in office, the massive natural disasters of hurricanes and wild fires,...
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Facebook News Feed Changes. Stay Calm. Don’t Panic.
#Facebook News Feed Changes. Stay Calm. Don't Panic. 7 tips to improve your chances of your followers seeing your posts http://ht.ly/MJPF30iluOl Click To TweetNow that it’s been over three weeks since...
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Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile
Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or...
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How Often And What To Post on Social Media
This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social...
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Top Benefits of Using Social Media for Business
“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” Does this sound familiar? I hear this so...
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Using Hashtags On Instagram
Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers,...
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3-Part Formula for Social Media Success!
You know social media changes so fast, any advice you hear today might very well be out of date by next week. But I have learned that there is one simple formula for social media success that works no...
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Business Growth in a Digital World Conference | Oct 30 | 8:30-5:30
Join me at the Biggest Business Conference in New Jersey on Tuesday, Oct 30th at the beautiful Sheraton Mahwah Hotel. To those of you in New Jersey, New York, Connecticut, Philadelphia:...
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3 Content Marketing Tips for 2019
Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and...
View ArticleHow Storytelling Can Help Your Sales in 2019
There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At...
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How the Instagram Algorithm Works in 2019
I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long...
View Article7 Tips To Make Instagram’s Algorithm Work For You
In my previous blog, I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite). Here are 7 tips to make the Instagram algorithm work in your favor! (again, courtesy of my friends...
View Article7 Content Distribution Ideas to Proliferate Your Brand’s Reach
…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and...
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Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday
With Yasmin & Elinor Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach...
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